Ground
Co-founder of the outdoor lifestyle brand, Ground, offering finely crafted protective and performance apparel, backpacks, tents, sleeping bags and gloves. Responsible for all things creative including brand identity, design rules, assortment and apparel and equipment design.
Full Collections of Apparel and Equipment
High Alpine Summit Suit
Technical Fleece
3 in 1 Ski Parka
Commuter Bag
Welded River Bag
Women's Skiwear
Packable Outerwear
Skiwear Pant Design
Down Ski Parka
Dry Bag and Pack Design
Technical and Versatile Outerwear Design
Managed line planning, design, fittings and development. Cultivated relationships with suppliers and production partners. Oversaw product specifications, created seasonal color, fabric and trim palettes and managed design staff, prototyping and quality assurance.
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Men's Technical Skiwear Design
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BOM Creation and Management Experience
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Women's Down Jacket Design
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Size Spec & Grade Rules expertise
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Backpack Design & Development
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Custom Trim Development
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Women's Technical Skiwear Design
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Waterproof Shell Tech Pack
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Glove Design & Development
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Sleeping Bag Design
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W's Ski Pant Tech Pack
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High Alpine Mountaineering Apparel Design
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Climbing Apparel Design
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Women's Sportswear Design
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Color Palette Creation
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Three & Four Season Tent Design
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Line Planning and Product Management Experience
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Anti-snag Zipper Construction
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Sleeping Bag Fill Schedule
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Freeride Outerwear Design
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Sleeping Bag BOM
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Breckenridge Ski Patrol Uniform
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Peak Performance Protective Outerwear
Action photos by Liam Doran